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Keywords: Local retail
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Journal Articles
How the content of location-based advertisings influences consumers’ store patronage intention
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Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2017) 34 (7): 603–611.
Published: 13 November 2017
...Dong Hong Zhu; Hui Sun; Ya Ping Chang Purpose With the development of location-based services and mobile phones, local retailing stores have the opportunity to send location-based advertisings (LBAs) to consumers at a right time and right place. However, knowledge about the influence of LBAs...
