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Keywords: Local support
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2023) 40 (1): 15–26.
Published: 05 October 2022
... Licensed re-use rights only Moral foundations Local consumption Local support Local–global identity Previous research on local consumption confirms these two types of motivations (Long and Murray, 2013). Traditionally, researchers assumed that consumers make rational, careful...
