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Keywords: Local support
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Journal Articles
Why consumers support local: moral foundations theory and identity perspective
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2023) 40 (1): 15–26.
Published: 05 October 2022
... that are associated with their predominant identity (Oyserman, 2009 ; Reed et al., 2012). Moral foundations Local consumption Local support Local–global identity Buying local is commonly considered as a kind of ethical consumption (Adams and Raisborough, 2010 ; “How to shop ethically”, 2020...
