Keywords: Localization
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Journal Articles
Journal of Consumer Marketing (2010) 27 (7): 638–644.
Published: 02 November 2010
...Shengdong Lin; Xue Ke Purpose This paper aims to explore the way in which Chinese consumers integrate both global culture and local culture through the change of intergenerational residence in urban China. Design/methodology/approach Data were collected by semi‐structured interviews of 15...

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