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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (1998) 15 (3): 290–296.
Published: 01 June 1998
..., crowding the market with more units. One form of assistance involves the development of mathematical models capable of determining “best” new locations. Using results from a recent survey of franchise owners in the fast food industry, reactions to methods by which franchisees are compensated...
