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Keywords: Locavores
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2012) 29 (4): 248–261.
Published: 22 June 2012
...John L. Stanton; James B. Wiley; Ferdinand F. Wirth Purpose This research aims to develop a behaviorally based definition of “locavores”, i.e. a segment of a population that purchases locally grown produce. It describes the locavore segment on a set of attributes representative of those typically...
