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Keywords: Lodging industry
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2018) 35 (2): 169–182.
Published: 19 March 2018
... Attitudes Customer loyalty Subjective norms Level of education Lodging industry Firms are increasingly becoming green to respond to changing market trends (Cronin et al., 2010 ; Polonsky, 2011 ; Rahbar and Wahid, 2011 ; Richey et al., 2014). In the service sector, the trend...
