...Monica Mendini; Pia Furchheim Purpose This paper explores the impact of loneliness on consumer behavior, focusing on how loneliness influences materialistic tendencies, shopping escapism and impulsive buying. This paper aims to provide a deeper understanding of these behaviors...

... socially- or product-oriented and measures brand community joining intentions based on underlying levels of consumer loneliness and need to belong. Study 2 manipulates feelings of belongingness with a brand community and measures its impact on relatedness satisfaction, state loneliness and brand...