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Keywords: Love
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2018) 35 (2): 183–193.
Published: 19 March 2018
... In total, 220 consumers took part in a pre-test/post-test quasi-experimental within-subject design. Data were analyzed using structural equation modeling. Findings Findings show that an in-store social event designed to elicit young customers’ surprise and feelings of romantic love might also give rise...
