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Keywords: Low-income markets
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Journal Articles
Beyond the pyramid: exploring consumer preferences in low-income markets
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2025) 42 (7): 1059–1073.
Published: 09 October 2025
... 2025 26 08 2025 © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Bottom of the pyramid Base of the pyramid Subsistence marketplaces Best worst method BWM Multi criteria decision making MCDM Low-income markets The term...
