...Jonas Colliander; Magnus Söderlund; Stefan Szugalski Purpose The purpose of the paper is to examine how members at different levels in a multi-level loyalty program react when they are allowed the opportunity to compare the rewards they receive with the rewards received by other members...

... Saturdays at IHG hotels for additional points. Bayesian statistics Customer choice Loyalty programs Marketing effectiveness Multi-channel marketing Probabilistic analysis Loyalty programs use bonus incentive promotions to better compete for the most aggressive rewards-seekers...