...., 2004). Committed customers promote the firm through personal referrals (Grönroos, 2004), and loyalty program membership is anticipated to strongly moderate this positive relationship. Relationship marketing Loyalty schemes Customer loyalty An executive summary for managers and executive...

... tools to help our customers help their customers.” Loyalty schemes Consumers Business‐to‐business marketing Customer information Small enterprises The $2.2 trillion small‐business market is an underserved market for loyalty practitioners. Smart marketers attempting to build profitable...

... about current customers and high‐value potential customers. Originality/value An executive with decades of experience building and maintaining customer loyalty programs cites trends for the future of the loyalty discipline. © Emerald Group Publishing Limited 2009 Loyalty schemes Customer...

... demographic adopts and uses loyalty and discount cards. © Emerald Group Publishing Limited 2008 Loyalty schemes Relationship marketing Promotional methods Restaurants Hospitality services United Kingdom An executive summary for managers and executive readers can be found at the end...

... this survey reveals. © Emerald Group Publishing Limited 2008 Customer loyalty Customer service management Loyalty schemes Perception United States of America An executive summary for managers and executive readers can be found at the end of this article. The future has already...

...Jennifer Rowley Purpose The purpose of this paper is to report a case study analysis of the major retail loyalty scheme, Tesco Clubcard, with a view to exploring how loyalty schemes can be used to add brand value. Design/methodology/approach The paper provides a literature review...

... and reactance theory, a model that describes the determinants and effects of consumer reactance against loyalty programs is developed and empirically tested. © Emerald Group Publishing Limited 2007 Relationship marketing Loyalty schemes An executive summary for managers and executive...

.... Customer relationship management (CRM) and one‐to‐one became the hot catch‐phrases as opportunistic software developers and marketing gurus attempted redefine customer loyalty. © Emerald Group Publishing Limited 2007 Loyalty schemes Relationship marketing United States of America Customer...

... Relationship marketing Loyalty schemes It is easy for retail bank marketers to become lost in the minutiae of product metrics and acquisition plans while losing sight of their ultimate goal – building profitable relationships with customers. In many cases, retail banks have disassembled...

... marketplace is high. © Emerald Group Publishing Limited 2007 Loyalty schemes Customer loyalty Consumer goods Customer relations Retail marketing In the 25 years since the birth of the frequent‐flyer program, nearly all brands in all industries around the globe have pursued loyalty...

... services. Bryan can be contacted at: Bpearson@loyalty.com or Tele: 416‐228‐6671. © Emerald Group Publishing Limited 2006 Brand loyalty Brand management Customer relations Loyalty schemes According to a recent study by the American research firm Yankelovich, the average consumer sees...

... loyalty Loyalty schemes Credit cards Customer relations Saks Fifth Avenue operates perhaps the most sophisticated rewards program in the PLCC space. Saks gives customers who open a new account 10 percent off on the first day's purchase, plus membership in its SaksFirst loyalty program, which...

... to call “storytelling” brands. © Emerald Group Publishing Limited 2006 Loyalty schemes Corporate branding Storytelling Individual psychology Consumer behaviour Canada How do you take your loyalty brand from mere words and pictures to the promise of a relevant and rewarding consumer...

...) , customers can be discouraged from actively participating in loyalty programs due to their nonstandardized nature, especially when they are difficult to evaluate, have changing rules and regulations, and lack portability. © Emerald Group Publishing Limited 2006 Loyalty schemes Equity theory...

... this can be seen in the way that companies set part of their communication budget aside to promote these programs, especially loyalty cards, as they are another product offered by the company. Loyalty schemes Consumer behaviour Customer retention Customer loyalty Supermarkets Spain...

.... An explicit brand buyer loyalty categorization is presented, built around explicit differentiation between repurchase exclusivity and brand loyalty. Loyalty schemes Process planning © Emerald Group Publishing Limited 2005 The first of the three sets of insights forms the basis for scaling...