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Keywords: Luxury advertising
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2023) 40 (1): 102–111.
Published: 09 December 2022
... the social category the endorser represents and stereotypical beliefs associated with that group. Match-up hypothesis Gay ads Diversity Luxury advertising Changing attitudes, norms and demographics can lead to a greater need for inclusiveness and diversity in advertising and marketing...
