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Keywords: Luxury brand
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing 1–14.
Published: 29 June 2026
...Amer Alaya; Mohamed Nasaj; Sepideh Samadi; Sarah Al-Shamali Purpose While much research has explored the global phenomenon of luxury brand consumption, few studies have empirically examined the factors influencing purchase intentions. This study aims to investigate the impact of parasocial...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2026) 43 (5): 639–652.
Published: 17 February 2026
...@gmail.com 01 10 2024 02 04 2025 05 10 2025 18 12 2025 30 12 2025 © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Masstige Luxury brand Confirmatory factor analysis Masstige mean score scale United Arab Emirates...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2021) 38 (4): 434–444.
Published: 08 June 2021
...Giuseppe Colella; Cesare Amatulli; María Pilar Martínez-Ruiz Purpose This study aims at investigating how the level of brand–consumer interaction between luxury brands and consumers on social media may affect the perception of brands’ luxuriousness. In particular, this study is focused...
