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Keywords: Machine learning
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2025) 42 (3): 318–335.
Published: 09 April 2025
...Karen Anne Wallach; Hieu Pham; Anthony Koschmann; Gaurav Arwade Purpose This study aims to gain insight into the use of the human face in different contexts in social media videos and its impact on consumer engagement with brands. Design/methodology/approach Using machine learning techniques...
Includes: Supplementary data
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2022) 39 (2): 230–241.
Published: 01 February 2022
... modeling Gradient boosted decision tree Customer review LDA Machine learning Online customer review The information available on products/services in reviews can assist customers in purchasing decisions, product recommendations and evaluating criticisms (Hong et al., 2017 ; Herhausen...
