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Keywords: Machine learning
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Journal Articles
Analyzing the impact of faces on consumer engagement in social media videos: a machine learning approach
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2025) 42 (3): 318–335.
Published: 09 April 2025
...Karen Anne Wallach; Hieu Pham; Anthony Koschmann; Gaurav Arwade Purpose This study aims to gain insight into the use of the human face in different contexts in social media videos and its impact on consumer engagement with brands. Design/methodology/approach Using machine learning techniques...
Includes: Supplementary data
Journal Articles
Can reviews predict reviewers’ numerical ratings? The underlying mechanisms of customers’ decisions to rate products using Latent Dirichlet Allocation (LDA)
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2022) 39 (2): 230–241.
Published: 01 February 2022
... Limited 2022 Emerald Publishing Limited Licensed re-use rights only Dual coding theory Online text reviews Topic modeling Gradient boosted decision tree Customer review LDA Machine learning Online customer review The first stream of research has focused on the effect of reviews...
