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Keywords: Market mavenism
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2013) 30 (1): 4–16.
Published: 25 January 2013
... and the literature on marketing and information systems. Structural equation modeling (SEM) methodology was used to empirically validate the model and its hypotheses. Findings – Results of the SEM analysis indicated that bloggers' knowledge, bloggers' responsiveness to their readers, bloggers' market mavenism...
