.... Philosophically and pragmatically right on the money, Gordman reminds us of the key elements of successful marketing and growing market share in seven steps. Within each chapter/step he provides groups of insightful valuable questions to assist in the execution of such successful. Ultimately the book comes...

...J. Martin Fraering; Michael S. Minor This is a follow‐up of a study conducted by William Shanklin and published in 1988. He found a positive relationship between market share and return on total assets, but concluded that the absence of market share leadership did not preclude achievement...