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Keywords: Marketing case studies
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2012) 29 (5): 393–394.
Published: 27 July 2012
...Andrea J.S. Stanaland © Emerald Group Publishing Limited 2012 --> Digital marketing Marketing campaigns Marketing case studies The Best Digital Marketing Campaigns in the World: Mastering the Art of Customer Engagement provides a collection of practical and compelling...
