... Group Publishing Limited 2008 --> Profit Market research Marketing decision making Your Gut Is Still Not Smarter than Your Head serves as a great refresher for marketing professionals. Although Kevin Clancy and Peter Krieg do not present anything that professors...

...Susan Dann Herb   Jack Rotfeld . Adventures in Misplaced Marketing . Westport,CT : Quorum Books   2001 . , ISBN: ISBN 1‐56720‐352‐3 Marketing management Marketing decision making Marketing philosophy Marketing communications One of the most satisfying, yet...

... Marketing decision making New product development DEVELOPING A FRAMEWORK FOR SOURCES OF NEW-PRODUCT IDEAS Stanley F. Stasch Ronald T. Lonsdale Noel M. LaVenka One approach to classifying sources of newproduct ideas is to describe them simply as either consumer-activated or business-driven. A second...

... of losing brand effectiveness from overextension. Concludes that a more pragmatic approach to brand extension is required than the traditional, either right or wrong, categorization. © MCB UP Limited 1989 Brand extensions Consumer goods Marketing decision making New product development...