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Keywords: Marketing environment
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Journal Articles
Understanding key factors in social enterprise development of the BOP: a systems approach applied to case studies in the Philippines
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2008) 25 (7): 446–454.
Published: 31 October 2008
... environment Philippines Disadvantaged groups Economic growth Marketing environment An executive summary for managers and executive readers can be found at the end of this issue. The social enterprise movement is growing and gathering supporters across the globe as an innovative approach to business...
Journal Articles
A study of the impact of environmental uncertainty on franchise systems: the case of petrol retailing in the UK
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (1999) 16 (2): 181–196.
Published: 01 April 1999
..., 1993, p. 36). Franchising Marketing environment Petrol Retailing Uncertainty United Kingdom Use of franchising In recent years the use of franchising has become increasingly common among businesses both in the USA and the UK. For example, between 1983 and 1993 there was a 94 percent...
Journal Articles
Fad or Trend? How to Distinguish Them and Capitalize on Them
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (1990) 7 (2): 21–26.
Published: 01 February 1990
... group for new developments, using case examples from fashion and technology to illustrate. © MCB UP Limited 1990 Fashion Marketing environment Technological change Trends FAD OR TREND? HOW TO DISTINGUISH THEM AND CAPITALIZE ON THEM Martin G. Letscher Fads Versus Trends Change...
