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Keywords: Marketing opportunity
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (1998) 15 (4): 372–385.
Published: 01 August 1998
... influence may indicate an important marketing opportunity. When a student leaves home, their brand loyalties shift significantly from that of the family unit. Descriptive analysis. Examination of the data in Table I revealed that average parental correspondence across the ten products was 54...
