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Keywords: Marketing persuasion
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2012) 29 (7): 554–557.
Published: 26 October 2012
... : Kogan Page 2012 . 246 pp. (Softback) , ISBN: 978 0 7494 6504 9 £14.99 Available at: www.koganpageusa.com © Emerald Group Publishing Limited 2012 --> Brandwash Marketing manipulation Marketing persuasion Emotional marketing Lindstrom closes by describing a US $3 million...
