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Keywords: Marriage
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Journal Articles
A comparison of consumer decision‐making behavior of married and cohabiting couples
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2007) 24 (5): 264–274.
Published: 07 August 2007
... (Brines and Joyner, 1999). Nabil Razzouk can be contacted at: nabil@razzouks.com © Emerald Group Publishing Limited 2007 Consumer behaviour Decision making Marriage Dual‐career couples Advertising effectiveness An executive summary for managers and executive readers can...
