...Paulo Duarte; Susana Silva; Maria Joana Carvalho Purpose This paper aims to investigate the factors influencing men’s purchase intentions for skincare products, particularly focusing on the evolving attitudes toward masculinity, grooming and self-care. The study seeks to identify dimensions...

...Tianyi Li Purpose Traditional masculinity ideologies dictate men should be tough, self-reliant and display restrictive emotionality. Men who seek mental health services, a behavior that typically involves expressing feelings and showing dependence, are often subject to stigma. The purpose...

... of 476 Brazilian men. Findings The results empirically sustain the positive influence of vanity and masculinity in grooming product consumption, with partial mediation of vanity between masculinity and consumption. Counterintuitively, it also confirms the negative influence of income. Age and marital...