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Keywords: Masculinity/femininity
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Journal Articles
The influence of culture on impulse buying
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Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2019) 36 (1): 12–23.
Published: 10 December 2018
... Culture Impulse buying Individualism/collectivism Masculinity/femininity Uncertainty/avoidance Impulse buying behavior is stimulus driven; therefore, it is assumed that increased exposure to certain stimuli increases the likelihood of impulse buying (Dawson and Kim, 2009). Atmospheric cues...
