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Keywords: Mathematics
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (1999) 16 (1): 101–104.
Published: 01 February 1999
...Robert H. Carver Jefferson Hane Weaver . Conquering Statistics: Numbers without the Crunch . New York, NY : Plenum Trade 1997 . 236 pp , ISSN: .95 Marketing planning Mathematics Statistics I have killed more than one cocktail party conversation...
