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Keywords: Mature consumers
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Journal Articles
Journal of Consumer Marketing (2013) 30 (3): 248–257.
Published: 26 April 2013
... on scales for competitiveness and need for material resources tended to have higher incomes. Mature consumers were likely to face major life events involving their children and parents, but these events were least likely to prompt the use of a financial service adviser. However, some respondents showed...

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