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Keywords: Meaningfulness
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Journal Articles
Journal of Consumer Marketing (2016) 33 (5): 387–395.
Published: 08 August 2016
... at the final or end moment of a playful experience. Findings also revealed the complexity of understanding playful experiences, for it is the meaningfulness of end moments rather than simply their recent position in the experience that underlies overall evaluations. When end moments cease to be meaningful...

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