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Keywords: Media strategy
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2012) 29 (6): 458.
Published: 07 September 2012
... (paperback) © Emerald Group Publishing Limited 2012 --> Alternative media Media planning Media strategy Brand development The media options available to advertisers seem to be growing exponentially in recent years and the media planning process is becoming increasingly more complex...
