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Keywords: Medication seeking
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2013) 30 (3): 267–272.
Published: 26 April 2013
... Television commercials Brand awareness Direct‐to‐consumer advertising Medication seeking Knowledge of side effects An executive summary for managers and executive readers can be found at the end of this article. The USA and New Zealand continue to be the only industrialized nations that allow...
