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Keywords: Mediterranean identity
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Journal Articles
Separate but together: Mediterranean identity in three countries
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2016) 33 (1): 9–19.
Published: 11 January 2016
... interviews were conducted in Italy, Spain and France to assess similarities and differences between respondents. The qualitative data were augmented with the literature pertaining to Mediterranean identity, culture and the influence of contextual factors on its development. Findings – The three...
