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Keywords: Metaphor of the journey
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Journal Articles
A conceptual framework for co-creating memorable experiences: the metaphor of the journey
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2023) 40 (1): 67–86.
Published: 14 October 2022
... and esthetics, consequently resulting in positive memorable experiences. Research limitations/implications This study aids researchers and managers in understanding and co-creating memorable customer experiences. Originality/value The metaphor of the journey may help to rethink business models...
