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Keywords: Microblogging
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2011) 28 (7): 491–499.
Published: 01 November 2011
... Group Publishing Limited 2011 Twitter interactivity Microblogging Social media United States of America Australia Marketing The growth of new digital media in the first decade of the twenty‐first century has seen a transformation of marketing communication, with 94 per cent...
