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Keywords: Microfinance
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Journal Articles
Marketing at the bottom of the pyramid: service quality sensitivity of captive microfinance borrowers
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2013) 30 (7): 573–582.
Published: 28 October 2013
...Saju Jose; F. Robert Buchanan Purpose – The aim of this paper is to survey the working poor who are microfinance borrowers, examining their perceptions of customer satisfaction and corporate social responsibility. Design/methodology/approach – Validated scale measures were presented...
