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Keywords: Minimalism
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2024) 41 (7): 789–803.
Published: 12 November 2024
... to product attitude, while minimalism directly affects the relationship between aesthetic design and product attitude. Practical implications Marketers must comprehend diverse consumer preferences and traits for business success. Perceived quality, distinct from actual quality, strongly shapes pre...
