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Keywords: Misrepresentation
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2007) 24 (2): 90–99.
Published: 27 March 2007
...Daniel R. Horne; Patricia A. Norberg; A. Cemal Ekin Purpose The purpose of this paper is to report the findings of two studies that explored consumer misrepresentation (lying) during personal information disclosure in a commercial context. Disclosure strategies and mediating processes that might...
