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Keywords: Mixed methods
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2021) 38 (6): 652–663.
Published: 24 August 2021
... the theoretical foundation for two mixed-method studies. Study 1 is an exploratory content analysis of online consumer reviews and social media word-of-mouth related to consumer experiences with salespeople. Study 2 is a three-round Delphi study investigating which salesperson orientation attributes are most...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2016) 33 (7): 489–497.
Published: 14 November 2016
... be contacted at: anjala.krishen@unlv.edu 20 01 2015 05 03 2016 26 06 2016 27 06 2016 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Focus groups Mixed methods Hedonic consumption Cognitive lock-in Power law...
