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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2016) 33 (2): 98–110.
Published: 21 March 2016
...Elizabeth Aguirre; Anne L. Roggeveen; Dhruv Grewal; Martin Wetzels Purpose – This paper aims to investigate personalized communications through digital media, which include display, search, social and mobile communications. Design/methodology/approach – Drawing on the literature pertaining...
