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Keywords: Mobility
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2025) 42 (1): 24–37.
Published: 19 November 2024
...Thomas Freudenreich; Elfriede Penz Purpose Grounded in the psychological reactance theory, this study aims to explore more effective strategies to promote environmentally friendly mobility preferences by examining the interplay between individual value orientations, perceived freedom threats...
