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Keywords: Models
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (1994) 11 (4): 18–28.
Published: 01 December 1994
.... Offers model for the retailer′s decision whether or not to adopt a private brand. Offers supplier options. Delineates management implications. 1 some factors that have contributed to the growth of PBs in recent years; 2 some roles that PBs perform for the retailer; 3 a model of how...
