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Keywords: Moderated mediated model
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2025) 42 (7): 893–907.
Published: 17 September 2025
... Limited 2025 Emerald Publishing Limited Licensed re-use rights only Brand evangelism Self-determination theory Perceived brand authenticity Perceived social sustainability of brands Moderated mediated model Sustainability has emerged as the priority for various companies to continue...
