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Keywords: Moments
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2021) 38 (4): 420–433.
Published: 07 June 2021
... details using the Uxpressia software. Findings This paper frames the Millennials customer journey as a cycle of four moments: connect, explore, buy and use. Each moment enacts the customer experience as a mixture of emotional, behavioural and social responses. Online and offline interactions blur...
