Keywords: Monetary compensation
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Journal Articles
Journal of Consumer Marketing (2020) 37 (1): 1–9.
Published: 10 September 2019
..., but the effect is not moderated by regulatory focus. Offering monetary compensation has a negative, but small, effect on willingness to share personal data, and the effect is moderated by regulatory focus. Originality/value Offering a large amount of money is a double-edged offer, as it creates a signal...

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