Keywords: Moral awareness
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Journal Articles

Ethical decision making in counterfeit purchase situations: the influence of moral awareness and moral emotions on moral judgment and purchase intentions

Luis F. Martinez, Dorothea S. Jaeger
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (2016) 33 (3): 213–223.
https://doi.org/10.1108/JCM-04-2015-1394
Published: 09 May 2016
...Luis F. Martinez; Dorothea S. Jaeger Purpose Counterfeiting is an increasingly global phenomenon that threatens the economy as a whole and also presents a risk for the consumers. The purpose of this study is to explore moral emotions along with moral awareness and moral judgment with respect...
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