... 11 03 2024 07 06 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Attitude–behavior gap Consumer psychology Ethical consumption Moral identity Peer influence Sustainable fashion RQ2. What role do “relations...

...Laura Salciuviene; Jūratė Banytė; Mantas Vilkas; Aistė Dovalienė; Žaneta Gravelines Purpose This study aims to identify the effects of moral identity on consumer engagement in sustainable consumption, and discover any moderating gender effects. The authors deploy regret and identity theories...

...: the formation of the moral self and moral identity; moral identity and ethical consumption; moral reasoning (cognitive processes) and moral choice; and the moral self and marketing. Each of these domains of work provides insight into the moral consumption phenomenon. Findings The authors highlight...

...Rebeca Perren; Kristin Stewart; Cinthia B. Satornino Purpose The purpose of this study is to examine the impact of LEM participation on moral identity. Lateral exchange markets (LEMs) enable ordinary people to monetize idle personal resources such as cars, homes, gadgets and skills. Despite its...

...Carlos J. Rodriguez-Rad; Encarnacion Ramos-Hidalgo Purpose The purpose of this study is to examine the mediating role of moral identity on the relations between the independent variable of spirituality and the original consumer ethics scale (OCES) and attitudes towards doing good and recycling...