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Keywords: Moral judgment
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2026) 43 (3): 411–431.
Published: 26 November 2025
... Collaborative consumption behavior Ethical idealism COVID-19 Moral judgment Moral intensity Multi-group analysis Firms such as Uber, Turo, BlaBlaCar and Lyft have brought about a paradigm shift in mainstream businesses by introducing shared transportation and altering how we perceive mobility...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2019) 36 (3): 356–365.
Published: 13 November 2018
...Kirsten Cowan; Atefeh Yazdanparast Purpose Even though the definitions of morality may seem to provide straightforward criteria to assess the morality of individuals, moral judgments are challenging and less exact. This paper aims to advance extant work on morality and moral judgment by providing...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2016) 33 (3): 213–223.
Published: 09 May 2016
...Luis F. Martinez; Dorothea S. Jaeger Purpose Counterfeiting is an increasingly global phenomenon that threatens the economy as a whole and also presents a risk for the consumers. The purpose of this study is to explore moral emotions along with moral awareness and moral judgment with respect...
