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Keywords: Moral license
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Journal Articles
Prize-linked savings accounts: combining virtue and vice to make savings more enticing
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2020) 37 (2): 180–190.
Published: 31 January 2020
... A prize-linked savings (PLS) account that combines a savings (certificate of deposit) and a probabilistic component (lottery) was examined. In two online experiments, the level of moral license offered by the PLS was manipulated through what institution offered the PLS or a lottery alternative...
