...Hyeyoon Bae; Sang Hyun Jo Purpose The purpose of this study is to advance the understanding of the interplay between mortality salience, mortality legacy and sustainable consumption behavior. Design/methodology/approach Data were collected through an online questionnaire from 1,000 consumers...

...: afterlife salience, control and mortality salience. The dependent measure was built on the notion of first-price sealed-bid auction. Study 2 used a similar procedure with two conditions: afterlife salience and control. Mortality was made salient in both conditions. Findings Making afterlife salient...

... 2017 06 10 2017 27 12 2017 28 01 2018 01 02 2018 13 02 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Self-identity Paradox Identity salience Collecting Consumer behaviour Mortality salience “Collecting...