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Keywords: Mother-daughter shopping
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Journal Articles
Stephanie Gillison, Alexa Martinez Givan, Sharon E Beatty, Kyoungmi (Kate) Kim, Kristy Reynolds, Julie Baker
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2015) 32 (4): 234–244.
Published: 08 June 2015
... this experience can impact retail outcomes, as noted by Haytko and Baker (2004) . In addition, a gap exists in understanding mother-daughter shopping as a relationship-maintenance mechanism, as well as in understanding the negative aspects of mother-daughter shopping (Minahan and Huddleston, 2010). As noted...
