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Keywords: Mothers' advertising awareness
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Journal Articles
The influence of parental styles on children's consumption
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2013) 30 (4): 320–327.
Published: 21 June 2013
... Group Publishing Limited 2013 Consumer socialization Children and media Parental styles Food regulation Mothers' advertising awareness Parents Advertising Advertising media Influence Children (age groups) The growth of the internet and electronic technology resulted...
