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Keywords: Multi-channel marketing
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Journal Articles
Estimating individual promotional campaign impacts through Bayesian inference
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2014) 31 (6-7): 541–552.
Published: 04 November 2014
... Saturdays at IHG hotels for additional points. Bayesian statistics Customer choice Loyalty programs Marketing effectiveness Multi-channel marketing Probabilistic analysis Loyalty programs use bonus incentive promotions to better compete for the most aggressive rewards-seekers...
